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Using digital technology to engage and mobilise young people to end violence in intimate relationships: lessons from Bolivia

Using digital technology to engage and mobilise young people to end violence in intimate relationships: lessons from Bolivia
17 pages

Authors
Muir-Bouchard, Sandrine
461e2be2-fcf3-4990-bc03-b3dfc9708fb0

Editors
Sweetman, Caroline
Journal
Gender & Development Volume 26 Issue 1 ICTs

Publication date
11 Jul 2018

DOI
10.1080/13552074.2018.1473228

Publisher
Oxfam GB
Routledge

Type
Journal article

On 14 February 2017, celebrated as St Valentine's Day in many contexts throughout the world and associated with lovers, a new campaign called ‘ACTÚA, Detén la violencia’, was launched in Bolivia. The campaign aims to tackle violence in young people's relationships by encouraging individuals to take action in the presence of violence. A little over a year after the campaign launched, this article analyses the experience gained of using social media in the campaign, as a way of catalysing and encouraging change and questioning of gender inequality and the social norms that justify and perpetuate gender-based violence against women and girls. It shares research and experience from Oxfam and its partner organisations Colectivo Rebeldía and Coordinadora de la Mujer.

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