SWIFT Story of Sustainable Change: Improving hygiene behaviour through local radio broadcasts in Turkana, Kenya

Publication date

01 Apr 2016

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Among residents of Lodwar in Turkana County, in Kenya’s northern Arid and Semi-Arid Lands region, open defecation is common practice, and awareness of the importance of hygiene behaviours such as handwashing with soap, treating drinking water and using latrines is low.

However, things have changed since local radio station Radio Maata (meaning ‘greetings’) began producing and broadcasting informative, interactive and locally relevant programmes and public service announcements which promote the adoption of good sanitation and hygiene practices.

Read what Radio Maata presenter Elim Baasha has to say about what he’s learned, the challenges he’s faced, and how he’s trying to promote accountability for WASH issues among local authorities and empower his listeners to demand better services.