Potential for social media to challenge gender-based violence in India: a quantitative analysis of Twitter use

Overview

Gender-based violence (GBV), a global issue that disproportionately affects women, is especially pervasive in India and reinforced by existing gender norms. Starting late 2012, India experienced increased GBV-related media attention, when a young Delhi woman was fatally gang raped. Public outcry ensued through Twitter. Social media platforms, such as Twitter, can erode social boundaries and permit persons to challenge social norms and the status quo. Moreover, Twitter may provide a virtual safe space in which women in India can voice their opinions about GBV and press for social change. This article shares findings from research exploring ways in which men and women used Twitter in the aftermath of the Delhi rape case, focusing on the conversations around GBV that took place, and the opportunities that Twitter offers for more strategic engagement of individuals, especially women, to press for social change.