Narrative Power and Collective Action: Conversations with people working to change narratives for social good - Part 1

Publication date

08 Jul 2020



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Narratives are a form of power that can mobilize and connect, as well as divide and isolate. Social, public or dominant narratives help to legitimize existing power relationships, prop them up or make them seem natural.

As an anthology of perspectives this knowledge offering is one way to amplify different and diverse ways of knowing and doing narratives. Narratives are made up of many stories, tweets, online content, offline conversations. They keep deeply held ideas about society and people in place, for good and bad.

Narratives are not something that happen over there, they are part of us and we are part of them. We can challenge or reinforce narratives on daily basis. We see powerful damaging narratives at work in the COVID-19 response, and in systems of oppression that perpetuate inequality. We can use this knowledge to guide us now and as we move into the future. Narrative knowledge and framing know-how can help us to open civic space, collaborate better and amplify others, helping us to be part of the biggest 'us' we can be.

Interested to know more? We spoke to 20+ collaborators from across the world. They share with us their knowledge, ideas, tips, and tactics from their lived experience. Learn from them. Collaborate with them. Let's creatively and collectively act on narratives together. These ideas are contributing to Oxfam's creative collaborations with others to protect and open civic space.