I Care About Her: Building a movement of champions in Zambia to end violence against women and girls
Over half of women in Zambia have experienced physical or sexual violence (Zambia Demographic and Health Survey, 2007). Oxfam is partnering with several local organisations to implement I Care About Her, a programme which works to end violence against women and girls by transforming attitudes and beliefs and mobilising men and boys to champion non-violence. The programme has been successful in organising men to speak out against violence, and has engaged national media, traditional leaders, the police, the military and the government of Zambia. Initial results have been promising, and the programme has potential to be an effective model to scale up in the fight to end violence against women and girls in Southern Africa.