Enhancing Livelihoods Fund: Video training at scale for smallholder farmers – learnings and success factors

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The Enhancing Livelihoods Fund (ELF), a joint initiative between Oxfam, Unilever and the Ford Foundation, supported a project in India that developed and rolled out a video-based training manual to more than 10,000 smallholder farmers in the gherkin value chain. This document describes lessons learned from the project. As the coronavirus pandemic makes it necessary for companies and NGOs to find new ways of reaching out to smallholder farmers at scale, the experiences of the project may be of particular relevance in this new context.