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Creating Killer Facts and Graphics

Creating Killer Facts and Graphics
4 pages

Green, Duncan

Publication date
22 Nov 2012


Oxfam GB

Oxfam Research Guidelines

Guidelines and toolkits

‘Killer facts’ are those punchy, memorable, headline-grabbing statistics that make reports special. They cut through the technicalities to fire people up about changing the world. They are picked up and repeated endlessly by the media and politicians. They are known as ‘killer’ facts because if they are really effective, they ‘kill off’ the opposition’s arguments. The right killer fact can have more impact than the whole of a well-researched report.