At first glance, the honey sector in Ethiopia seems an unlikely place in which to find women forming collective action(CA) groups, taking leadership positions, and benefiting from increased income generation. Beekeeping and honey production are largely male occupations. Over the last decade, however, women have begun to participate in CA in the honey sector in the Amhara region of Ethiopia, and to benefit from their involvement in these groups. This change has been enabled by a number of factors, driven by the growing global demand for honey and bee products. The sector has become an attractive investment opportunity, opening up a space for women and other marginalized smallholder producers to engage with market and state actors. The WCA findings from Ethiopia are particularly exciting, as they suggest that focused interventions by government and development actors really can make a difference when it comes to reaching more marginalized groups of women.