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The role of marketing in income generation: Two case studies

The role of marketing in income generation: Two case studies
3 pages

Authors
Wilshaw, Rachel

Editors
Pratt, Brian
Journal
Development in Practice Volume 1 Issue 3

Publication date
01 Nov 1991

DOI
10.1080/096145249100076391

Publisher
Oxfam GB
Routledge

Type
Journal article

The author describes two income-generation weaving projects, in Thailand and in Indonesia, both of which have had involvement with Oxfam Trading. She attributes the success of the former to sound marketing, confirming demand for reasonably priced quality products. The Indonesian project has failed primarily due to a lack of investigation of potential commercial markets.

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