Shampoo, saris and SIM cards: seeking entrepreneurial futures at the bottom of the pyramid

Look Inside Shampoo, saris and SIM cards: seeking entrepreneurial futures at the bottom of the pyramid
14 pages

Authors
Dolan, Catherine
Johnstone-Louis, Mary
Scott, Linda

Editors
Sweetman, Caroline
Journal
Gender & Development Volume 20 Issue 1

Publication date
23 Mar 2012

DOI
10.1080/13552074.2012.663619

Publisher
Oxfam GB
Routledge

Type
Journal article

In recent years bottom-of-the-pyramid (BoP) models have emerged as a popular strategy for offering poor women the opportunity to earn an income by distributing goods and services door-to-door. In this article, we explore one recent example of BoP entrepreneurship: the CARE Bangladesh Rural Sales Program (RSP). The RSP is a partnership between CARE and several multinational and domestic companies that seeks to provide poor women with an opportunity to participate in new forms of economic activity, offering them a prospect to earn an independent income and provide a better future for their family by selling a mix of multinational and locally produced consumer goods across rural Bangladesh. Our research found that the RSP has opened up new pathways of empowerment for some marginalised women in a context of considerable socioeconomic and cultural constraints, yet whether such schemes will have traction as a model for economic empowerment over the long term remains an open question.

KeywordsBangladesh

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