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Conducting Focus Groups

Conducting Focus Groups
5 pages

Authors
Walden, Vivien

Editors
Walsh, Martin

Publication date
05 Oct 2015

ISBN
978-1-78077-953-9

Publisher
Oxfam GB

Series
Oxfam Research Guidelines

Type
Research guidelines

Part of Oxfam’s Research Guidelines series, this guideline gives an overview of how to organize and conduct focus group discussions for qualitative research. Focus groups help to answer the ‘who’, ‘how’ and ‘why’ questions by allowing researchers to draw out respondents’ feelings, beliefs, attitudes, experiences and reactions in a way that is often not feasible using other methods. They are particularly useful for planning further data collection or to enrich and support existing data. Preparation, conduct, techniques, tips and reporting are all covered.

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