At Oxfam, everything we do is guided by one goal: ending the injustice of poverty. It's a work in progress - but that progress is very real. The number of people living in extreme poverty has been halved in just 15 years. An end to poverty is within the reach of our generation.
To achieve that goal, a powerful and practical response is needed. That's why we constantly question what we do. We ask ourselves how we could be better. We explore what we could do differently. We examine who we could work with to have the biggest possible impact.
We don't chase innovation for the sake of it. But we do recognise that the world is changing at an unprecedented rate - so we change with it. Failure to do that would mean failure to be as effective as we can be. It would mean we were failing to make the biggest difference to people's lives.
So we collaborate, sometimes with unexpected organisations in designing and delivering new solutions to unmet needs. We work with local partners but rely on our global expertise too. We encourage staff to think freely. We learn from what we see and do. And we adapt to a changing world and to technologies that are always changing.
The causes of poverty don't stay the same, so we don't stay the same either. Instead, we move forward, guided by one thing that will never change: our determination to end the injustice of poverty.