Making change happen
The 'We Can' campaign is built on the premise that people change - and that people change people. It works on the premise that when enough people embark upon a change they can influence and transform the institutions, communities, and society of which they are a part.
Working through 'Change Makers' - ordinary women and men who commit to rejecting violence against women, changing themselves, and reaching out to influence ten other people around them - the Campaign has already reached out to tens of millions of people across South Asia.
It does not prescribe actions, but offers people an idea: that violence against women is not normal, not acceptable and must end. For women and men trapped in cycles of violence, this can be a transformative idea.
The campaign also works through partner organisations, or Allies, organised into local and national Alliances (currently over 3,000) who by September 2010 had registered the details of over three million Change Makers.
It aims to mobilise five million Change Makers. A significant and symbolic number: one for each one of the fifty million 'missing women' of South Asia, women who are not alive because of violence and discrimination committed against them.